Good creative work starts with why.
I became a consultant because I love the moment when it all clicks, when a messy, half-formed idea becomes something sharp, intentional, and real. I believe every creative decision should be rooted in purpose, because that's what separates work that connects from work that just exists.
That's why everything I do starts there. Not with your logo, not with your content, not with your aesthetic. With your why. When you know that, everything else gets cleaner, clearer, and more you.
I've spent my career living inside creativity, earning a Master of Arts in Creativity Studies, running my own creative agency, launching Soul and Savor, an award-winning lifestyle magazine I built entirely solo, and doing some of my most meaningful work at Kindling Studios, supporting adults with developmental disabilities to become working artists. That's where my belief in purpose-driven creative work was forged.
My job is to help you find that foundation and build something beautiful on top of it.
Consultation Services
Creative strategy is the thinking work. The messy, necessary part that most people skip, and the reason most creative projects don't land the way they should.
This is where we dig. We get into the weeds of what isn't working, what doesn't fit, what's been clouding your creative vision. We pull it apart, figure out what stays and what goes, and start building something that actually makes sense. It's not always pretty at first, but that's the point. You can't build on a foundation that hasn't been cleared.
We start with purpose, always. Why you do what you do, who you do it for, and what you want people to feel when they encounter your brand. From there we build a creative direction that's specific to you, not a template, not a formula.
You leave with clarity you can actually use. A direction you can hand to anyone who touches your brand, your content, and your visuals. Something that makes every creative decision easier because you finally know what you're building toward.
Who this is for
Artists and creatives who know what they make but not how to talk about it
Small businesses that have outgrown their original brand
Nonprofits who want their creative work to match their mission
Anyone with a big idea that hasn’t come together yet
What you walk away with
Purpose and brand clarity session
Brand direction document and moodboard
Content direction guide
Vision and positioning work
Let’s work together
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!